Launch of the Royal British Legion Poppy Appeal
The Royal British Legion is best known for the annual Poppy Appeal and its emblem, the red poppy. Every year, the Legion organises a countrywide network of Poppy Appeal collectors to meet huge public demand for poppies, the nation’s symbol of Remembrance.
The Poppy Appeal raises about half of the funds needed for our welfare work every year. It is most visible from the last week in October, when the Legion's lapel poppies are available to the public. Red poppies are worn proudly by the British public from the launch date until Remembrance Sunday or 11 November, whichever is later.